The name ‘run’ was chosen for the imagery it conjures of lean operations, forward-thinking, lightness, and speed. Additionally, the use of brackets in ‘run[Accounting]’ gives an idea of a programming language. It signifies automation, accuracy, and speed. Running accounting should be as simple as hitting a start button. That is how we structure our streamlined services. Run is also about forward-leaning which signifies our service plans embedded with strategy, projections, and planning.
The solution introduced by run[ ] is designed to disrupt the market. By automating the accountant and bookkeeper’s role in any organization of any size, companies can now access an ‘outsourced CFO’ service. This means that for the cost of hiring a small business accountant, SMEs will regularly receive expert advice from experienced and knowledgeable consultants, as part of their finance package.